{"id":7744,"date":"2009-04-06T15:28:38","date_gmt":"2009-04-06T22:28:38","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=7744"},"modified":"2009-04-06T19:15:47","modified_gmt":"2009-04-07T02:15:47","slug":"cycling-bike-gear-business-draws-attention-on-twitter","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=7744","title":{"rendered":"Cycling &#8211; Bike gear business draws attention on Twitter"},"content":{"rendered":"<p style=\"text-align: left;\">For the Banjo Brothers, marketing is like hand-to-hand combat.<\/p>\n<p>At least that&#8217;s how it looks to Mike Vanderscheuren, one of the two founders and owners of the Minneapolis bicycle gear business. Five years ago, Vanderscheuren and partner Eric Leugers tested a new line of bike bags and backpacks in seven Twin Cities bike shops. Today, the company has its products in 450 bike shops nationwide.<\/p>\n<p>The pair built their business the new-fashioned way: not by spraying ads all over the landscape, but by reaching out to the right targets, a few people at a time&#8230;\u00c2\u00a0 <a href=\"http:\/\/www.minnpost.com\/johnreinan\/2009\/04\/06\/7876\/bike_gear_business_draws_attention_on_twitter\" target=\"_blank\">Details<\/a><\/p>\n<p><center><script type=\"text\/javascript\" src=\"http:\/\/www.avantlink.com\/link.php?ml=1129&amp;p=12689&amp;pw=15937\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the Banjo Brothers, marketing is like hand-to-hand combat. At least that&#8217;s how it looks to Mike Vanderscheuren, one of the two founders and owners of the Minneapolis bicycle gear business. Five years ago, Vanderscheuren and partner Eric Leugers tested a new line of bike bags and backpacks in seven Twin Cities bike shops. Today, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,6,38,39,40,41],"tags":[],"class_list":["post-7744","post","type-post","status-publish","format-standard","hentry","category-bmx","category-cycling","category-cyclocross","category-mt-bike","category-new-bike-products-testing","category-road-bike"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/7744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7744"}],"version-history":[{"count":3,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/7744\/revisions"}],"predecessor-version":[{"id":7746,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/7744\/revisions\/7746"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7744"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}