{"id":54267,"date":"2011-09-14T18:12:20","date_gmt":"2011-09-15T01:12:20","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=54267"},"modified":"2011-09-14T18:12:45","modified_gmt":"2011-09-15T01:12:45","slug":"nascar-johnson%e2%80%99s-success-pays-huge-dividends-for-lowe%e2%80%99s","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=54267","title":{"rendered":"NASCAR &#8211; Johnson\u00e2\u20ac\u2122s success pays huge dividends for Lowe\u00e2\u20ac\u2122s"},"content":{"rendered":"<p style=\"text-align: left;\">\u00c2\u00a0A little more than a decade ago, Lowe\u00e2\u20ac\u2122s executives tuned in to NASCAR races and cringed as they watched the orange No. 20 car stamped with The Home Depot logo charge to win after win after win. It collected 12 in three years with Tony Stewart at the wheel before Lowe\u00e2\u20ac\u2122s CEO Bob Tillman had enough.<\/p>\n<p style=\"text-align: left;\">His Lowe\u00e2\u20ac\u2122s No. 31 car, driven by Mike Skinner, hadn\u00e2\u20ac\u2122t so much as sniffed Victory Lane, and he wanted a change. He asked his head of sports marketing\u00c2\u00a0\u00c2\u00a0 &#8230;\u00c2\u00a0 <a href=\"http:\/\/sports.yahoo.com\/nascar\/news?slug=nascar_com-jjohnson-lowes-success-20110914\" target=\"_blank\">More<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.stokednews.com\">www.stokednews.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c2\u00a0A little more than a decade ago, Lowe\u00e2\u20ac\u2122s executives tuned in to NASCAR races and cringed as they watched the orange No. 20 car stamped with The Home Depot logo charge to win after win after win. It collected 12 in three years with Tony Stewart at the wheel before Lowe\u00e2\u20ac\u2122s CEO Bob Tillman had [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,22],"tags":[],"class_list":["post-54267","post","type-post","status-publish","format-standard","hentry","category-automobile","category-nascar"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/54267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54267"}],"version-history":[{"count":3,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/54267\/revisions"}],"predecessor-version":[{"id":54270,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/54267\/revisions\/54270"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54267"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}