{"id":22042,"date":"2009-10-21T12:15:03","date_gmt":"2009-10-21T19:15:03","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=22042"},"modified":"2009-10-21T12:15:45","modified_gmt":"2009-10-21T19:15:45","slug":"automobile-f1-misc-honda-misses-255-million-f-1-exposure-media-researcher-says","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=22042","title":{"rendered":"Automobile F1 Misc. &#8211; Honda Misses $255 Million F-1 Exposure, Media Researcher Says"},"content":{"rendered":"<p style=\"text-align: left;\">Honda Motor Co. missed at least $255 million of brand exposure on television by selling the Formula One team that swept the world championship titles yesterday, a media analysis company said.<\/p>\n<p style=\"text-align: left;\">The Japanese carmaker sold the team to manager Ross Brawn in March, depriving it of 8 1\/2 hours of international coverage the squad\u00e2\u20ac\u2122s cars got in the first 15 of 17 races, according to Godalming, England-based Margaux Matrix Ltd., which analyzed broadcasts and advertising rates in 18 countries&#8230;\u00c2\u00a0 <a href=\"http:\/\/www.bloomberg.com\/apps\/news?pid=20601102&amp;sid=a0VA2h0HemDE\" target=\"_blank\">Details<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.stokednews.com\">www.stokednews.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Honda Motor Co. missed at least $255 million of brand exposure on television by selling the Formula One team that swept the world championship titles yesterday, a media analysis company said. The Japanese carmaker sold the team to manager Ross Brawn in March, depriving it of 8 1\/2 hours of international coverage the squad\u00e2\u20ac\u2122s cars [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,7,21],"tags":[],"class_list":["post-22042","post","type-post","status-publish","format-standard","hentry","category-auto-misc","category-automobile","category-formula-1-indy-cars"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/22042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22042"}],"version-history":[{"count":2,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/22042\/revisions"}],"predecessor-version":[{"id":22044,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/22042\/revisions\/22044"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22042"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}