{"id":1748,"date":"2009-02-21T19:09:46","date_gmt":"2009-02-22T03:09:46","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=1748"},"modified":"2009-02-26T19:12:20","modified_gmt":"2009-02-27T03:12:20","slug":"sponsors-crash-out-of-f1-racing-circuit-the-sport-is-adapting-by-cutting-costs","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=1748","title":{"rendered":"Sponsors crash out of F1 racing circuit &#8211; The sport is adapting by cutting costs"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-1749\" title=\"f1-car\" src=\"http:\/\/www.stokednews.com\/wp-content\/uploads\/\/2009\/02\/f1-car.bmp\" alt=\"f1-car\" \/><\/p>\n<p>For the sales reps at ING , the Dutch bank\u00e2\u20ac\u2122s involvement with Formula One racing was a dream.<\/p>\n<p>The bank\u00e2\u20ac\u2122s marketing team rolled through central and eastern Europe last summer, arriving at shopping centres and universities with a replica Renault Formula One car in tow. Wherever they went, crowds queued to be photographed with the show car, all wanting a taste of the sport\u00e2\u20ac\u2122s glamour.<\/p>\n<p>Having collected personal details, salesmen would turn up at the fans\u00e2\u20ac\u2122 homes a week later with a copy of the photograph. It was the perfect way to get their attention.<\/p>\n<p>ING said that between 6% and 7% of the people it visited ended up buying financial products &#8211; a far higher proportion than from a regular sales push. &#8230;\u00c2\u00a0 <a href=\"http:\/\/business.timesonline.co.uk\/tol\/business\/industry_sectors\/leisure\/article5779991.ece\" target=\"_blank\">More info<\/a><\/p>\n<p><!--#include file=\"m63-article-related-attachements.html\"--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the sales reps at ING , the Dutch bank\u00e2\u20ac\u2122s involvement with Formula One racing was a dream. The bank\u00e2\u20ac\u2122s marketing team rolled through central and eastern Europe last summer, arriving at shopping centres and universities with a replica Renault Formula One car in tow. Wherever they went, crowds queued to be photographed with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,21],"tags":[],"class_list":["post-1748","post","type-post","status-publish","format-standard","hentry","category-automobile","category-formula-1-indy-cars"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/1748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1748"}],"version-history":[{"count":2,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/1748\/revisions"}],"predecessor-version":[{"id":1751,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/1748\/revisions\/1751"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1748"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}