{"id":1706,"date":"2009-02-20T17:47:47","date_gmt":"2009-02-21T01:47:47","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=1706"},"modified":"2009-02-26T17:50:23","modified_gmt":"2009-02-27T01:50:23","slug":"endless-bummer-when-he-trademarked-the-santa-cruz-surfing-club-name","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=1706","title":{"rendered":"Endless Bummer &#8211; when he trademarked the Santa Cruz Surfing Club name&#8230;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1707\" title=\"ryanrrittenhouse01\" src=\"http:\/\/www.stokednews.com\/wp-content\/uploads\/\/2009\/02\/ryanrrittenhouse01-100x100.jpg\" alt=\"ryanrrittenhouse01\" width=\"100\" height=\"100\" \/><\/p>\n<p class=\"articledeck\">When he trademarked the Santa Cruz Surfing Club name, Ryan Rittenhouse didn&#8217;t know he was unleashing a battle royale between old friends and generations of surfers.<\/p>\n<p class=\"articledeck\"><strong>R<\/strong>obert Rittenhouse Sr., a tall and dignified 84-year-old with a neat part in his white hair, sits in the drafty warehouse offices of the Santa Cruz Surfing Club Inc., reminiscing about the business&#8217;s namesake, the original 27-member club he started with his friends as teenagers in the 1930s.<\/p>\n<div class=\"articlecopy\">\n<p>&#8220;We were all kids,&#8221; he says. &#8220;[At one point], the club thought, we should buy Cowell&#8217;s Beach up there where the hotel was. We never knew anything about real estate, but we thought, gee, maybe Cowell would sell it.&#8221;<\/p>\n<p>He chuckles gravely.<\/p>\n<p>&#8220;We went up to San Francisco and actually had enough nerve to &#8230;\u00c2\u00a0 <a href=\"http:\/\/www.metrosantacruz.com\/metro-santa-cruz\/02.18.09\/cover-0907.html\" target=\"_blank\">More info<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When he trademarked the Santa Cruz Surfing Club name, Ryan Rittenhouse didn&#8217;t know he was unleashing a battle royale between old friends and generations of surfers. Robert Rittenhouse Sr., a tall and dignified 84-year-old with a neat part in his white hair, sits in the drafty warehouse offices of the Santa Cruz Surfing Club Inc., [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,18],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","hentry","category-new-surf-products-tests","category-surf"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/1706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1706"}],"version-history":[{"count":3,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/1706\/revisions"}],"predecessor-version":[{"id":1710,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/1706\/revisions\/1710"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1706"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}