{"id":157446,"date":"2020-05-10T15:07:36","date_gmt":"2020-05-10T22:07:36","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=157446"},"modified":"2020-05-10T15:07:36","modified_gmt":"2020-05-10T22:07:36","slug":"mavic-in-receivership-how-did-it-come-to-this-for-one-of-cyclings-most-famous-brands","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=157446","title":{"rendered":"Mavic in receivership &#8211; how did it come to this for one of cycling&#8217;s most famous brands?"},"content":{"rendered":"<p>Mavic, one of the most famous brands in cycling, faces a very uncertain future after news emerged yesterday that it has fallen into receivership. So, what went wrong with the company which has been a partner of the Tour de France for the past four decades, and what are the implications for the future of the business?<\/p>\n<p>Last December, the company, which is based in Annecy in the French Alps, entered a process called conciliation which, under French insolvency law, seeks to arrive at an agreement between a business in difficulties and its creditors.<\/p>\n<p>Then, according to the US-based trade website Bicycle Retailer and Industry News (BRAIN), in February this year its management was put in the hands of By Saving, a French firm specialising in turning around struggling businesses\u00a0 &#8230;\u00a0 <a href=\"https:\/\/road.cc\/content\/news\/mavic-receivership-how-did-it-come-273345\" target=\"_blank\" rel=\"noopener noreferrer\">More<\/a><\/p>\n<p><a href=\"http:\/\/www.stokednews.com\" target=\"_blank\" rel=\"noopener noreferrer\">Stoked News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mavic, one of the most famous brands in cycling, faces a very uncertain future after news emerged yesterday that it has fallen into receivership. So, what went wrong with the company which has been a partner of the Tour de France for the past four decades, and what are the implications for the future of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,6,38,39,41],"tags":[],"class_list":["post-157446","post","type-post","status-publish","format-standard","hentry","category-action-sports-business-news","category-cycling","category-cyclocross","category-mt-bike","category-road-bike"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/157446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157446"}],"version-history":[{"count":1,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/157446\/revisions"}],"predecessor-version":[{"id":157447,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/157446\/revisions\/157447"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157446"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}