{"id":119552,"date":"2016-06-13T19:50:04","date_gmt":"2016-06-14T02:50:04","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=119552"},"modified":"2016-06-13T19:50:04","modified_gmt":"2016-06-14T02:50:04","slug":"how-surfing-retailer-surfstitch-lost-500-million-in-just-months","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=119552","title":{"rendered":"How Surfing Retailer SurfStitch Lost $500 Million In Just Months"},"content":{"rendered":"<p>SurfStitch, an online market for surfers, action sports enthusiasts, and people who just want to look the part, is wiping out BIG time. The e-commerce company that was once &#8220;ripping it&#8221; on\u00a0the stock market, has become a cautionary tale, by losing over $500 million in value,\u00a0since November of last year.<\/p>\n<p>When Australian surfer Lex Pedersen and investment banker Justin Cameron launched\u00a0SurfStitch in 2008, they hoped to become\u00a0\u00a0 &#8230;\u00a0 <a href=\"http:\/\/www.celebritynetworth.com\/articles\/how-much-does\/surfing-retailer-surfstitch-loses-500million\/\" target=\"_blank\">More<\/a><\/p>\n<p><a href=\"http:\/\/www.stokednews.com\" target=\"_blank\">Stoked News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SurfStitch, an online market for surfers, action sports enthusiasts, and people who just want to look the part, is wiping out BIG time. The e-commerce company that was once &#8220;ripping it&#8221; on\u00a0the stock market, has become a cautionary tale, by losing over $500 million in value,\u00a0since November of last year. When Australian surfer Lex Pedersen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,65,77,11,18],"tags":[],"class_list":["post-119552","post","type-post","status-publish","format-standard","hentry","category-action-sports-business-news","category-clothing-soft-goods","category-fashion","category-misc","category-surf"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/119552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119552"}],"version-history":[{"count":1,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/119552\/revisions"}],"predecessor-version":[{"id":119553,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/119552\/revisions\/119553"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119552"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}