{"id":115495,"date":"2016-02-20T20:35:24","date_gmt":"2016-02-21T03:35:24","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=115495"},"modified":"2016-02-20T20:35:41","modified_gmt":"2016-02-21T03:35:41","slug":"andy-irons-eddie-aikau-and-the-surf-brands-that-own-their-corpses","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=115495","title":{"rendered":"Andy Irons, Eddie Aikau, and the Surf Brands that Own Their Corpses"},"content":{"rendered":"<p>Someone once said: \u201cthe things you own end up owning you.\u201d Actually, that intro might be dressing it up with profundity. It could have been Tyler Durden in <em>Fight Club<\/em>. But regardless of the source, is this not strikingly tragic in the case of relationships between surfers and the brands that claim them?<\/p>\n<p>Take Andy Irons as the most recent and tragic example. He will forever be synonymous with\u00a0 &#8230;\u00a0 <a href=\"http:\/\/www.theinertia.com\/business-media\/andy-irons-eddie-aikau-and-the-surf-brands-that-own-their-corpses\/\" target=\"_blank\">More<\/a><\/p>\n<p><a href=\"http:\/\/www.stokednews.com\" target=\"_blank\">Stoked News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Someone once said: \u201cthe things you own end up owning you.\u201d Actually, that intro might be dressing it up with profundity. It could have been Tyler Durden in Fight Club. But regardless of the source, is this not strikingly tragic in the case of relationships between surfers and the brands that claim them? Take Andy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,77,11,18],"tags":[],"class_list":["post-115495","post","type-post","status-publish","format-standard","hentry","category-action-sports-business-news","category-fashion","category-misc","category-surf"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/115495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115495"}],"version-history":[{"count":1,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/115495\/revisions"}],"predecessor-version":[{"id":115496,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/115495\/revisions\/115496"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115495"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}